![]() The skills and role of those able to repurpose are likely to be in demand for some time – perhaps with businesses even looking to appoint Repurposing Officers (ROs). Repurpose – whilst sounding like a word you might here in a spoof business comedy as some form of management speak, many business leaders and managers have had to either look for alternative markets for their goods or services or look to different business models and processes. ![]() According to the Harvard Business Review, pivoting is a lateral move that creates enough value for the customer and the firm to share. In doing so they have chosen to ‘pivot’ their business looking at business models or practices conducive to survival.
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